Museum of Brands

Head and Shoulders Evolution

Museum of Brands

At the Museum of Brands there were a lot of different products on display that exemplified the evolution of a product. One product that stood out to me was Guinness. Their product has a long history as they were established in 1759. What stood out to me was that, as I made my way through the museum the Guinness brand frequently presented itself and their packaging barely changed. From the font, to the colors, to the design, it seemed to have never changed throughout time. I feel that the reason for this is the fact that the company has such a deep history and they want to be able to preserve it the best they can. Guinness is a world renowned brand and they wouldn't want to make too many changes to the aspects that surround their product-- from the taste to the packaging. In order to preserve their history and uniqueness with their consumer base, Guinness has decided not to make too many discernible changes to their brand. Guinness has attributed the fact that their consumers value the history of the company to the original design of the packing with brand equity when purchasing a product. Another product that I saw with consistent designs was Head and Shoulders. Their bottles have always had a white background and the design has generally stayed the same barring some color changes. The only color changes that were apparent were for the shampoos that had different ingredients. I feel that the Head and Shoulders brand is utilizing the brand(family) name in order to generate sales. The different versions of the Head and Shoulders shampoo represent their large product width. By utilizing the family name of Head and Shoulders, it allows the company to save money by taking advantage of their brand equity and only having to manage one brand.